Do you want to market online? Are you using Facebook to it’s full marketing potential? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. No matter how much you know, the following advice can help you out.
Communicate with fans on a regular basis. Check out anything posted to your wall. Many businessmen that are successful have received great marketing ideas that work from the general public. When someone posts on your page, make sure to respond to them.
Contests can be used to your advantage. Reward them with prizes and incentives if they like your page. Follow through and actually award a prize or you will appear dishonest.
Always be sure that you’re answering things when people ask you questions or leave you comments. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Put a link up to your website should you have something on there that is relevant.
Be careful with your Facebook updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Every update should be entertaining, helpful, or should teach them something. Using Facebook Insights will help you learn which updates do well and which are flops.
Offer an exclusive deal to those that “like” your page. Likes can get your Facebook page a lot of new attention. Think about a good reward to offer when someone likes your page. It could be a sweepstakes or something that every person gets. If you offer something they desire, they will not think twice before clicking that button quickly.
Make sure your posts have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Create a group related to your business. You can communicate with customers and they can communicate with each other here. Let groups know about your special discounts and other useful information. This is a really good way to engage your customers.
If you’re using Facebook when trying to market a business, it can be tough to get started. One easy way to begin is by adding a Facebook link to your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Be extra sure that people are able to “share” the content on your page. If your page has valuable information, some of your audience may tell others they know about it. Facebook thrives on interacting and sharing with others. Working to provide valuable information to your audience will help ensure your business succeeds.
Establish a personality for your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Be professional, but show some personality as well.
Run competitions and/or contests for getting the most likes on your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This is a great way to get subscribers.
Learn about Facebook’s Update policies. This allows you to send out messages to everyone that follows you. Use it only for news and events that are important, such as emergencies. If you message people too often, they may steer clear of your site.
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. You don’t have to look too far to find the examples you need. People like to find the best practices, however they hardly look at the worst ones. Take the time to check out ideas on the common mistakes as well.
This article levels the field between newbies and professionals who know other marketing methods. Of course, this will happen only if they use these tips. Planning begins now, so use this advice and do it right.